: Implementación de Estrategias Socialmente Responsables para la Gestión Administrativa en las Asociaciones Agroproductivas del Ecuador, Año 2017. Caso Asociación de Productores Agropecuarios “Juntos Por Un Futuro Mejor

Abstract

The corporate social responsibility is a management model that is in implementation in the country, and that concerns companies and organizations for the added value that it gives them in terms of reputation and positioning. On the other hand, agro-productive associations are considered as a model of economic organization; since they are characterized by activating the economy of the agricultural sector, promoting the various forms of production. The diagnosis of the Association studied, through the VEO tool, with the sample size of 241 partners; resulted in an incipient level of social responsibility. Therefore, an administrative management model for the Agroproductive Association "Together for a Better Future" with orientation in social responsibility is proposed, which basically raises organizational philosophy, business policies framed in ethics and values; corporate objective, strategic, departmental structure, guidelines for an organizational climate from the CSR field, decisions to effect the fulfillment of strategic objectives, are also assigned responsible for organizational policies, commitments are established between managers and partners, determining indicators to measure the level of social responsibility