Diseño de un modelo multistakeholder para las panificadoras de la ciudad de Piñas, provincia de El Oro, 2017

Abstract

The design of a multistakeholder model based on good administrative - operative practices will allow Piñas bread makers to improve their management. The research was aimed at assessing the current situation in which these businesses are located and the identification of commercial benefits to achieve optimal performance, remaining sustainable over time. These organizations present difficulties to reach a sustainable development because they do not employ directed strategies to improve the management between the internal and external clients. The social responsibility as adoption of the good business practices, promotes a more responsible administration that allows to control and direct these businesses by establishing a better use of the corporate resources. In the research, we use the quantitative approach to obtain information and achieve the objectives set. This type of study explains the causes and effects of the problem. The observed variables were treated numerically by adopting the survey, aimed at obtaining data on the situation presented by the bread makers regarding RSE, determining shortcomings in administrative management. Being necessary to apply strategies that optimize their working conditions