Gestión de la Comunicación digital interna en Ecuador Análisis de las 100 principales empresas del Ecuador, periodo 2016

Abstract

With the digital age, businesses of the Ecuador are taking possession of new forms of communication to publicize its actions daily to transmit information on issues relevant to society. Social networks are a factor of innovation and therefore a field of opportunities for professionals responsible for strengthening the process of internal communication. The quantitative method that has the instrument the survey online applied to those responsible for the area of communication with a database of 100 companies, was used in the methodology of which fraud was the reply of a total of 41 surveys. The present work was carried out under the general objective of knowing the inclusion of digital communication actions for internal audiences, their application and use, in order to determine the effectiveness and efficiency. Among the main results found show that the companies of the Ecuador do not count with a have a Department aimed at the development of digital communication, and communicate within their professional training managers do not have a continuous training on the use of new communication technologies.