Análisis de los sitios web y las redes sociales como plataformas de comunicación corporativa de las agencias de comunicación en Sudamérica - Caso de estudio Argentina, período 2017

Abstract

This research has as object of study the web sites and the social networks of the communication agencies in the country of Argentina, in the present century we are living in the digital era, we have gone very far in questions of science and technology likewise the society digital technology and knowledge has evolved at the same time, the company or organization as a living being which adapts and evolves has implemented new forms of communication. Social networks and web platforms allow companies to get known, have an approach and interaction with their audiences, through the generation and publication of content. The same one that is segmented so that each user can access the information that interests them. Nowadays, digital platforms mean a business opportunity and indispensable to get contacts as well as generating a competitive advantage, so it is open to a large number of potential clients and additionally these platforms allow the creation of strategic alliances that are aligned under the interest in business activity.