Medios de Comunicación de Iberoamérica en la Web Caso Ecuador, periodo Abril - Agosto 2017

Abstract

This research work has the goal to analyze the Media of Ibero-America on the Web, focusing the attention on the Case of Ecuador; the media that go to make up of the sample for this study are: El Comercio, El Universo and La Hora, in the television category are Ecuavisa, Ecuador TV and Teleamazonas, Radio Sonorama and finally as a digital native newspaper, La República. Also topics related to information architecture are analyzed, characteristics of digital journalism such as: accessibility, hypertextuality, interactivity among others; as well as the appearance of new profiles, both professionals and users, born thanks to technological evolution, allowing the audience to begin to develop new attitudes towards information, directly engaging in the generation of content. In addition to knowing some concepts related to the user experience when consuming digital content; the emergence of new communication models, allows us to know the influence of the internet on the evolution of human communication and how traditional media adapt to these changes.