Modelo de desarrollo empresarial sostenible en las pequeñas y medianas empresas PyMEs ecuatorianas de la zona de planificación 2, año 2018.

Abstract

When applying a sustainable business development in the Ecuadorian SMEs of the Planning Zone 2 (Pichincha, except for the DMQ, Napo and Orellana) in the 2018 period, the aim is to benefit the permanence and growth of the SMEs in the different economic sectors of the country, for the application we used the 5 dimensions that are part of the Penta-Dimensional Business Sustainability Model. The development of this research project was carried out by teachers and students of the Universidad Técnica Particular de Loja, the Polytechnic University of Cartagena of Spain, and it is also part of the PUZZLE project in which the 9 planning zones of Ecuador are immersed. In the application of the Penta-Dimensional Business Sustainability Model, in SMEs positive results were determined in terms of strategic planning variables, growth strategies, employee training, collaboration with stakeholders and legal obligations, but on the contrary, there are negative aspects in terms of the insertion of an R+D+I department, the non-collaboration with universities, the introduction of sustainability in its mission, vision and values of SMEs.