Diseño de Productos Turísticos para personas senior (Tercera edad) en la ciudad de Cuenca, provincia del Azuay, año 2017.

Abstract

The present investigation indicates the process that was followed to develop a tourism proposal for the seniors in the city of Cuenca in the year 2017. The work began with a situational analysis of the city of Cuenca, which helped to know widely the concepts needed to develop the project, and also analyzed the areas: physical - spatial, socio - cultural, ecological - territorial, economic - productive and political-administrative. Through an arduous investigation it was possible to obtain information about the most visited natural and cultural tourist places of the city, as well as the profile of the visitor that in this case focuses on the elderly. With all the information obtained, the offer of the city of Cuenca can be better known, once the most outstanding tourist attractions in the city have been identified, they are presented to the tourists of the third age in the form of four tourist packages designed for tourists. seniors who reside or visit the city of Cuenca.