Análisis de los sitios web y las redes sociales como plataformas de comunicación corporativa de las agencias de comunicación en Sudamérica- Caso de estudio Colombia, período 2017

Abstract

Social networks and web platforms have allowed companies to be known, have an approach and interaction with their audiences through the generation and publication of content such as news, images, videos, etc., which is segmented so that each user can access the information that interests him. Faced with this scenario, the analysis of the social networks and web portals of the communication agencies of Colombia was established through a sample of ten agencies distributed throughout the country, in which the methodology of mixed approach was applied, that is to say, I used qualitative techniques (observation and documentation for the creation of data base of these companies) and quantitative (a research file was developed and applied, in the case of web portals, and the online tool Karma Fanpage, in the case of institutional social networks) Obtaining as a result that the agencies mostly have websites and social networks such as Facebook (100%), Twitter (100%), Instagram (70%) and YouTube (90%) in Colombia.