Gestión de la comunicación digital interna en Ecuador. Análisis de las 100 principales empresas del Ecuador periodo 2016.

Abstract

The organizations are in process of adapting and changing to the digital world. The publics present new communication needs, forcing companies to respond with innovative actions. The main public to which attention must be paid is the internal one, because the success of each company depends on it. The present investigative work is carried out with the objective of knowing the inclusion of digital communication actions for internal audiences, their application and use, to determine the effectiveness and efficiency inside the private companies of Ecuador. To comply it, 112 companies were selected from all over the country, of which 43 participated with the digital survey presented. it should be pointed out that communication is mostly multidirectional and appreciated as "very important" for the organization. The results reveal that the mail is the best qualified channel for usability and effectiveness in internal communication. Likewise, the low use of other types of digital tools and the lack of a responsible person who commits to the management of the same ones is verified.