Promoción turística del Ecuador dirigido a los estudiantes de 15 a 18 años del Liceo Eduardo Amaldi de la ciudad de Roma

Abstract

Abstract: This thesis of degree entitled;Tourist Promotion of Ecuador, directed to the young people from 15 to 18 years old of High School Eduardo Amaldi, in the city of Rome, has a purpose identify the best touristic marketing strategies for make successful plans and programs that promote Ecuador as a tourist destination at the level of institutes in the city of Rome, focusing on the study of a new market segment. The investigative process was carried out for six months of active participation in the project. ;Alternation Work-School Ecuador;, which could be concretized through the agreement signed between the ;Cultural Association Centro and the Eduardo Amaldi High School, forming part of the educational program ;Alternation Work-School; of the mentioned educational institution. Four chapters are presented, the first one is the theoretical framework, the second contains specific information of the institute, analysis of the perception that students have regarding Ecuador and analysis of the results obtained in the Alternation Work-School Ecuador;, the third chapter identifies and stablishes the most appropriate tourist marketing strategies, the fourth is the proposal of Ecuador Tourist.