Propuesta de estrategias de responsabilidad social empresarial para restaurante Gastro Fonda Quiteña, año 2018

Abstract

Abstract: At present, Corporate Social Responsibility is a subject of singular importance in the work of any company that is involved with the management of food and beverages, customer service and is framed in a clear requirement of its stakeholders; respect, to the quality and availability of its products and services; which has made this thesis of interest and application in the company. Well, the restaurant began its path towards CSR, meet the expectations of its customers, differentiate itself from its competitors, increase the economic benefit for its owners, improve the quality of work of its employees, create and maintain a good image before society and so on. Position yourself in the market. With this research it was possible to determine the perception of the groups of interest in the restaurant, for this the ETHOS indicator was used; instrument that allowed to know the management within the economic, social and environmental spheres. From the diagnosis, it was possible to provide actions to strengthen CSR in the organization, which benefited all interest groups for the improvement of quality and service.