Implementación de estrategias socialmente responsables para la gestión administrativa en las asociaciones agroproductivas del Ecuador, año 2017. Caso de estudio: Cooperativa de Producción y Comercialización de Arroz La Cuca

Abstract

Abstract:In Ecuador, the agroproductive organizations within their evolutionary process have marked their mark both in the positive and in the negative; and in view of the effects generated, it is proposed to implement a model of suitable administrative management, with a socially responsible strategic planning that prioritizes reducing the ecological footprint, social welfare for people and economic dynamism taking into account life versus capital. In this context, research is carried out in the "La Cuca" rice production and marketing cooperative, through the VEO tool with its five pillars: human development; business and services; management and administration; heritage; democracy and participation; that allowed to detect weaknesses and alerts in the administrative management, in the human development, and in the care of the environment; what has generated delay in the development of the organization. Faced with this situation, the proposal of an administrative management model with strategic objectives for good socially responsible corporate governance with the partners, the community and the environment is presented to guarantee a sustainable development of the cooperative.