Análisis de los sitios web y redes sociales de las agencias de comunicación como plataforma de comunicación organizacional de Sudamérica. Caso de estudio Chile, periodo 2017.

Abstract

Abstract:The lack of studies on the use of these tools in communication agencies has been one of the main reasons for this investigation; besides the need to know the activity of these organizations in digital platforms, above all, because the work of communication managers must be reflected in their own brand. From this investigation, of 40 agencies in Chile, 10 were selected as a study sample. The qualitative methodology was used through direct observation and also the Alexa and Fanpage Karma tools were used for a more complete analysis in each of the web platforms and social networks of the different agencies. Of the total number of agencies analyzed, 100% of them manage a website where the image and brand are reflected under the same design. Also, information about contacts, locations, maps and phone numbers can be easily found on every website. There is a notable lack of information about the services they offer, both on web platforms and on social networks, where only the exposure of the work for their clients is more evident.