Uso y manejo de la red social facebook en las Gobernaciones del Ecuador

Abstract

Abstract:Social networks have become an important means of communication for the population. Therefore, the present study was proposed with the purpose of identifying the use of the social network Facebook in the Governors of Ecuador belonging to Zone 6: Azuay, Cañar and Morona Santiago, through key performance indicators such as presence, growth, activity and interactivity. The methodology was based on qualitative and quantitative research. For the qualitative study, interviews were carried out with the heads of the social network Facebook. In the quantitative, surveys were carried out to network users, to know their access and interaction. The content analysis tool was used, through the homologation card, determining the use and management of the social network Facebook from the governments that integrated the sample under study, as well as to collect data on publications. It was concluded that the users of these networks are connected daily and occasionally, efforts were made by the governorates to report on projects and works carried out in their region. There was not a clear structure and a plan of use of this medium, in relation to the governmental objectives, although there is a unidirectional communication with little participation of the users.