Análisis del capital intelectual e innovación de las empresas relacionadas con actividades profesionales, científicas y técnicas de la ciudad de Loja. Año 2018

Abstract

Abstract:The objective of this thesis was to analyze the intellectual capital and innovation of 10 companies related to the professional, scientific and technical activities of the city of Loja in 2018. The methodology used was descriptive, with a quantitative approach and as a data collection technique; the survey was applied to the managers of the study companies. It was elaborated in 5 blocks that are related to the study variables such as intellectual capital and innovation. As a result, it was evidenced that the most important components of intellectual capital are human capital and relational capital, for this reason greater emphasis must be placed on structural capital to achieve strategic actions focused on retaining and offering added value to customers.