Diagnóstico de la gestión de innovación en los hoteles de la ciudad de Loja, año 2019

Abstract

Abstract:This titling work was developed in order to develop an innovation audit for companies belonging to the hotel sector of the city of Loja, based on the importance of evaluating the degree of innovation as a key component to know the innovative situation, its capabilities, technical and administrative tools and how they are contributing to the fulfillment of the goals and objectives of the entities. The research is focused on the specific study of seven hotels in the city of Loja, from which information necessary to perform an analysis based on the study of five dimensions that represent levels of knowledge about innovation, which are of a descriptive nature, will be collected. and correlational in order to measure the capabilities of organizations and their responses to the unknowns How well do we manage continuous innovation? and How well do we manage discontinuous innovation? The final result shows that the companies under study show better management capabilities in continuous innovation compared to discontinuous innovation and the dimensions that present a better development are strategy, processes and organization.