Representaciones de género en la serie de televisión ecuatoriana 3 Familias

Abstract

Abstract:The present End of Titling project has been developed with the aim of analyzing gender representations in the Ecuadorian television series "3 Families". The research was carried out by performing a qualitative analysis, which focused on the analysis of the script, characters, gender representation, costumes, makeup and hairstyle, analysis by work activity, type of discrimination / violence and analysis of advertising within of the series. We punctually study three chapters that serve us to explore essential aspects of the gender relations implicit in the series such as male jealousy, female sexual reification and the struggle of the sexes, raised through the traditional sexual antagonism of the male dominant ideology. It was also analyzed in this series, the rigidity of gender and class stereotypes, abuse, inequality, discrimination, sexual violence, high sexist content and poverty, present in this television comedy. It analyzes the violence directed especially at women, as a product of an androcentric and patriarchal society.