Comunicación 2.0 en las principales empresas del sector de transporte y logística del Ecuador

Abstract

Abstract:The research, entitled Communication 2.0 in the Main Companies of the Transport and Logistics Sector of Ecuador, has as main objective to analyze the management of strategic communication 2.0. To make the selection of the sample, you can use as a reference the Ecuador Business Guide of the Ekos Magazine. There were 35 leading companies in the transport and logistics sector. Once it was established, 10 companies with the best sales position in Ecuador were chosen and with the help of technological tools data was collected according to their behavior on their websites and social networks (Facebook and Twitter), diagnosing the impact, The presence, growth and commitment of each of them to meet the proposed objectives. Communication 2.0 is a strategic key for companies, and it optimizes economic activities; promotes bidirectional benefits facilitating the business-consumer relationship, directly and efficiently, without the need for intermediaries.