Comercio justo como estrategia de inserción competitiva al mercado. Caso actores de la economía popular y solidaria de la ciudad Machala, provincia de El Oro. Año 2018

Abstract

Abstract:The main objective of this research is to propose appropriate strategies for the implementation of fair trade, as an alternative to insert the actors of the Popular Solidarity Economy of the city of Machala. Within the progress of the investigation it is evident how the organizations of the city of Machala have been developing their economic activities through the dynamic systems of the popular and solidary economy, facing great commercial and economic restrictions. Through field research carried out in the city's organizations, a questionnaire and interviews were applied on: Fair Trade as a strategy for competitive insertion into the market; where the main disadvantages presented by the actors for the development of their activities were evidenced, calculating the sample with the information provided by the IEPS. For the development of the research, a methodology based on a descriptive, deductive and analytical study was used, using the survey and interview as an instrument. Among the results obtained, through the applied instruments it was found that most organizations know fair trade and have received training by non-governmental institutes, but do not apply it.