Análisis de los principales Influencers en Ecuador en el sector Artistas su interactividad y real influencia en Facebook

Abstract

Abstract:At present, the opinion about a product or a brand is of the utmost importance, so much so that the positive comment of a user on social networks can make an insecure customer make the decision to finalize the purchase, especially when the comment comes from A person with presence and credibility. The present research work called Analysis of the main Influencers in Ecuador in the Artists sector, their interactivity and real influence on Facebook, had the purpose of identifying from this sector the people who can be called influencers, the management of their communication and the content they generate on the social network Facebook. The research development was based on a mixed methodology, combining qualitative and quantitative processes, through tools such as Karma Fanpage and Social Baker we obtained the necessary data to identify potential influencers and measure their real influence on Facebook.