Análisis de los principales influencers en Ecuador en el sector periodístico, su interactividad y real influencia en la prensa deportiva en Twitter.

Abstract

Abstract:The Influencers have a digital presence on social networks such as Twitter, YouTube, Facebook and Instagram, they are influential people who transmit credibility in their comments on a specific issue at a national and global level. The present investigation is an analysis of the main influencers in the journalistic sector, its interactivity and real influence in the sports press on Twitter. The objective of the study is to identify the main sports influencers in order to know their interactivity and real impact in the sphere of domain in the social network Twitter in Ecuador of a population of 8,202 Ecuadorian journalists. An exploratory study was developed for these influencers, which allowed for a descriptive and correlational analysis of the content generated by the influencers using performance indicators (KPI), web monitoring and signing techniques (Fanpage Karma) and bibliographic review. The results obtained show that the influential characters analyzed generate more content on sports and personal issues. In addition, it was found that nine of the ten valued opinion leaders have a real impact on sports issues in their audience, which is interesting for the contracting brands.