Competencias mediáticas en niños y niñas de 4 a 8 años de la Unidad Educativa Particular PENIEL Cristhian Scholl, de la ciudad de Quito, provincia de Pichincha, Ecuador, año lectivo 2018-2019

Abstract

Abstract:Digital natives are those who are inserted in the technological world. The research topic is Media competencies in children from 4 to 8 years of the Particular Educational Unit PENIEL Cristhian Scholl, from the city of Quito, province of Pichincha, Ecuador, school year 2018- 2019 ; The general objective was to make a diagnosis of the level of media competencies in children; the research was qualitative-quantitative; The methods used are: descriptive, inductive-deductive, analytical-synthetic and the techniques of documentary analysis have low competence in the dimensions of ideology and values, technological, production and dissemination; while, in the dimensions of language, reception and interaction, aesthetics, they have demonstrated high competence. It is recommended to carry out massive dissemination campaigns of the various dimensions of media competencies, by teachers and authorities, so that students learn to appropriate the meaningful messages that they want to transmit through the various audiovisual content, and cease to be media consumers.