Comercio justo como estrategia de inserción competitiva al mercado. Caso actores de la economía popular y solidaria de la ciudad de Ambato, provincia de Tungurahua. Año 2018

Abstract

Abstract:Active associations in the city of Ambato are the reason for this research, the objective is to gather information to know the reality of policies and propose strategies. It is appropriate to apply the principles of fair trade. The present investigation is of a descriptive and quantitative type whose main instruments were the surveys and interviews conducted to the directors of the associations in order to obtain a clear diagnosis of each of them. This research has been developed through bibliographic consultations to define the terms of fair trade. Among the main results received, there is a great opportunity to provide support, so that the associations can have a better development. It is important that the State gets even more involved, through the Institute of Popular and Solidarity Economy and attention is paid to the formation of small associations.