Modelo de Negocio en base a la metodología CANVAS, para pequeños productores agroalimentarios de la provincia de El Oro. Caso: Café Alonzo Gálvez

Abstract

Abstract:Many enterprises of coffee producers and marketers of the canton have been seen in the history of resources, knowledge and support. This is the case of Café Alonso Gálvez, which is due to a lack of administrative and commercial strategies, you cannot be an enhancer despite having a high quality product. In this way, they are not clearly structured, marketing channels, relations with the customer, the structure of income, costs, and an appropriate value proposition. It is the result of the present investigation and the proposal as a business model, based on the CANVAS canvas, aimed at the small agri-food producers of the canton Zaruma, focusing on the case of the productive enterprise Café Alonzo Gálvez. The research starts with a theoretical foundation, it is also given a diagnosis of the situation of both the sector and the entrepreneurship, to finally plant a model applied to this business, establish the phases of the customer segment, value proposition , marketing channels, relationship with customers, sources of income, resources, partners, key activities, the results of the strategic form, the contribution to a better structuring of the venture, to be considered for its growth and organization.