Modelo de negocio en base a la herramienta Canvas, para pequeños productores agroalimentarios en el cantón Zaruma: caso San Cristóbal.

Abstract

Abstract:The business model canvas is a tool that allows you to understand in a visual and simple way the structure of the Company, this business model is composted of nine modules that high light the vital áreas off the company which allows us to analyze each of them and mea sure and mea sure the impact of entrepreneurship changes, in this case, improvements will be analyzed and proposed in the San Cristobal venture dedicated to the production of cheeses, through direct observation, interview with the owner and validation of product test with consumer directly. To achieve the established, the business model canvas is a proposed by structuring proposais and improvements in each segment in order to optimize the development of entrepreneurship in order to increase market positioning and thus be able to grow in all internal and external aspects.