Aplicación del modelo de negocio CANVAS en la empresa El SOLITARIO de los emprendimientos sostenibles de la provincia de Zamora Chinchipe, del Cantón Zumbi, año 2017.

Abstract

Abstract:The design and implementation of a business model is important for the strategic management of a company. The objective is to apply the model of business Canvas for the entrepreneurship El Solitario of Zamora Chinchipe of the Canton Zumbi; dedicated to the production and commercialization of processed fruits. Different methods were used such as: inductive and deductive, to support the development of research. In addition, an internal and external analysis was carried out, which allowed to obtain an approach to the reality of the fruit pulp industry and at the same time to diagnose the factors of influence and behavior of the market. Interviews were conducted with the owners of restaurants, supermarkets and stores that allowed to determining the consumption of this product in the province of Zamora Chinchipe. Subsequently, the Javelin experimental board was used to validate the clients under study. With the results obtained, the main objective of this titling work was achieved, thus improving business management and obtaining greater profitability in the commercialization of a natural product.