Comunicación 2.0 en las principales empresas del sector Petróleo y Minería de Ecuador. Análisis de Facebook y YouTube

Abstract

Abstract:In this research, Communication 2.0 was studied in the Petroleum and Mining sector of Ecuador, selected through EKOS Ecuador with the objective of analyzing the strategic communication management 2.0 developed by the main companies in the Petroleum and Mining sector of Ecuador. To carry out the sample, the first 3 companies of the four subsectors of the chosen sector were selected, resulting in 12 companies, the sample was made with 7 of the 12 organizations that do have websites and social networks of Facebook and You Tube. The date of inquiry was from January 1 to June 30, 2019; The methodology used was mixed, that is, the qualitative and quantitative method was combined. It is structured in eight chapters that are: social media, main companies in Ecuador, measurement of web behavior, methodological framework, analysis of communication 2.0 on web pages, in social media of Facebook and You Tube, Content analysis of Facebook and You Tube, conclusions and recommendations.