Estado del arte de la comunicación preventiva y gestión de crisis

Abstract

Abstract:When an organization does not correctly manage internal and external communication, it runs the risk of falling into crisis and uncertainty, putting the corporate image at risk. The best way to avoid threatening situations for the company is through proper planning and execution of preventive communication strategies. The research topic is "State of the art of preventive communication and crisis management". The general objective is to elaborate a state of the art, referential frame on the management of preventive communication and communication in crisis. The research had a qualitative and interpretative approach, of documentary type. To collect bibliographic information a matrix was designed, which was worked according to main and secondary variables. It is concluded that, with the passage of time, preventive communication has become a key tool in the management of organizations worldwide and nationally.