Diagnóstico de la situación actual de la gestión de comunicación interna y propuesta: Estrategias de comunicación interna para el Hospital Municipal de la Mujer y el Niño de Cuenca, año 2019

Abstract

Abstract:The objective of the research work entitled Diagnosis of the current situation of internal communication management. Proposal: Internal communication strategies for the Municipal Hospital for Women and Children of Cuenca, 2019, was to propose internal communication strategies for the Municipal Hospital, with reference to the analysis of the current situation of internal communication in the institution. The data obtained were through the survey applied to all hospital staff and the interview with the highest authority and the Head of Human Talent. As a result of the investigation, more than half of the staff does not know the mission, vision and values of the institution. The institution does not handle adequate internal communication. Therefore, the staff do not go to the communication channels available to them; they prefer to utilize informal communication. Lack of authorities give recognition, encouragement to their workers. Consequently, it is recommended to implement the strategies of internal communication in the Municipal Hospital.