Implementación de estrategias socialmente responsables para la gestión administrativa en las asociaciones agroproductivas del Ecuador, año 2019. Caso de estudio: Asociación Chom-non

Abstract

Abstract: The study is about the implementation of socially responsible strategies for administrative management in the agro-productive association Chom-non in the Guayas province; Its objective is to develop a management model based on corporate social responsibility. The research was of mixed approach, the methods used were inductive, deductive, analytical and synthetic; the population under study was 14 partners and a legal representative. As a research instrument, the survey developed by USAID was applied, addressing five development axes: human development, business and services, management and administration, heritage, democracy and participation. It was determined that the association lacks a socially responsible management model. It faces weaknesses in the human development axis in training coverage, promoter training, computer management and accountability. There are difficulties for democratic participation and good governance, low income levels, no certifications, credit management and social services, there is no strategic and operational plan. As a proposal, is presented a socially responsible management model that leads to sustainability, addressing the 5 axes of development.