Análisis del perfil del emprendedor artesanal del Grupo Artesanías del Sur, Cantón Loja, Provincia de Loja. Año 2019

Abstract

Abstract: The analysis of the profile of the artisan entrepreneur is of great interest; The studies carried out on this subject in Ecuador are scarce, it is important to identify who are the people behind an enterprise, what characteristics and competencies differentiate them from other individuals. For the development, information was collected from different authors and sources such as the Ministry of Culture and Heritage, the Artisan Defense Law, the Ministry of Productivity and the Ministry of Tourism. The application of surveys to the Artesanías del Sur Group of the Loja canton, allowed to raise information on the profile of the artisan entrepreneur, defining a solid profile of innovative, creative and cultural characteristics that is reflected in each product made by artisans. The realization of this research work has an additional contribution to include the creative economy in the study, this being the engine of development of the artisanal sector at international, national and local level; It is the key to contributing with artisans to exploit creativity as the only intangible input.