Análisis del perfil del emprendedor artesanal de la ciudad de Catamayo, cantón Catamayo, provincia de Loja, año 2019

Abstract

Abstract: Given that the studies that represent artisanal entrepreneurship in Ecuador are scarce, identify the people that are capable of participate in an entrepreneur activity and know the capabilities that make them different from the rest, will provide a contribution to the culture of the country, being the determining factor for the artisanal development on an international, national and local level. To the proper development of the investigation, information was sought based on different authors and collected in documents and thesis existing on the virtual library of the university, google scholar; plus, the Artisan Defense Law as a source for the theoretical argumentation. With the inductive methodology applied in the Catamayo canton, province of Loja, it allowed to gather information, with a sample of 43 artisans, where was able to identify a strong profile with communicati.