Análisis del perfil del emprendedor artesanal de la Asociación Interprofesional de Artesanos Indígenas Saraguros, del cantón Saraguro, provincia de Loja

Abstract

Abstract: The present investigative work consists of carrying out an analysis of the artisan entrepreneurial profile of the "Saraguros Indigenous Artisans Interprofessional Association", with which it is intended to carry out a diagnosis of the artisansector, in addition to establishing the level of profitability of the ventures in the market local and national, for which a quantitative, qualitative and descriptive research was carried out, in addition to the application of surveys to the 25 members ofthe association, who provided the information required for the analysis.Once the analyzes are completed, it is highlighted that the profile of the artisan member of the association, generally belonging to the female gender, has an average age of 48 years; mostly schooling being their level of instruction. The most offered product is jewelry, which generates monthly income of over $ 400.00, within the local and / or national market, which generates a totally satisfactory degree of satisfaction, in this sense, the artisanal sector, being a source Work contributes income to the country's economy, improving the quality of life of artisans.