Buenas prácticas de comunicación interna en empresas privadas e instituciones públicas de la ciudad de Loja. Año 2019

Abstract

Abstract: Good internal communication practices (GICP) refer to the information directed to the intern customers, it means that collaborator, and borns as a response to the business needs of motivate their work team and retain the best collaborators in a competitive and efficient organizational environment, holding itself to faster changes thus we cannot forget human talent of the company or institutions to improve its results. In Loja city, the private sector with 26,67% does not drive good internal communication practices, while the public sector with 73,33% participates correctly and efficiently among their collaborators the actions of GICP. The main objective of this research is to observe, identify, and measure the good internal communication practice in private and public businesses in Loja city. Through a quantitative approach and starting from 43 businesses/institutions as a sample, the data was gathered through the use of an own survey, which throws results that show the effectiveness of good practice models. A large percentage of companies/institutions execute organizational strategies, supported in the E-mail, which is part of the technological tools of favoritism to send organizational communications.