Competencias digitales en el adulto mayor: Una propuesta de valoración de los procesos de alfabetización mediática en la provincia de Loja.

Abstract

The new communication models demand a permanent formation of the individual for its correct use. Nowadays, digital skills are essential for the development of work, entertainment and communication. Vulnerable sectors such as older adults are included in the active society using the Internet appropriately. This study delves into the analysis of digital skills and makes a proposal assessment of media literacy processes in the province of Loja. Because of it, an exhaustive bibliographic review was carried out based on national and international, which firmly supports the present work. Methodologies were applied, qualitative and quantitative, always tending to the complementarity of the analyzes with the aim of studying the levels of media competence of the elderly. Surveys were carried out in Calvas, Gonzanamá and Quilanga cantons. It was also collected the criteria of experts and a triangulation of the information was carried out. It is concluded that media competencies include the critical and safe use of technologies and that in Ecuador there are no media literacy projects for older adults.