Estrategia de contenido digital para la Cooperativa de Ahorro y Crédito Chibuleo Ltda.

Abstract

Abstract:Investments are the central service of financial institutions, being indispensable to reflect trust, solidity and show an adequate corporate image. To share correct value content in social media, it is necessary to have an adequate database of internal and external customers to come up with appropriate strategies. However, COAC Chibuleo campaigns on its products and services without accurate data about partners and customers, as a result there is no momentous impact at the time the user receives policy information. The present work was developed with the aim of evaluating the type of digital content of Chibuleo Ltda., to investigate the perception of partners and future clients in Tungurahua to propose a digital content plan to promote a good positioning as an investment entity. The results obtained showed that on confidence is disseminated in 2% and the investment topic is shown at 6%. The work presents an analysis of the different audiences that the cooperative owns and that proposes strategies to build a database to disseminate valuable information to the client.