Plan de comunicación estratégica para la empresa NODO de la ciudad de Loja

Abstract

Abstract:The present research aims to consolidate a strategic communication plan for the company NODO of the city of Loja, based on an analysis of the management of internal and external communication. For this, the quantitative and qualitative methodology was applied, through surveys and interviews with the company's internal staff and the corporate representatives of the business internet service and technological solutions. Internally, it was possible to identify that 50% of the staff consider that the work environment where they perform their functions can improve, being essential to work on internal strategic planning focused on generating the empowerment of collaborators and promoting institutional actions to recognize performance labor. Nodo has as clients large and recognized companies in the city of Loja, due to its management to carry out direct sales and strategic alliances, however, it is not recognized at the local level and lacks communication planning. As part of this work, a planning aligned to the organizational objectives and that contributes to making the company's actions visible, highlighting its attributes.