Plan de comunicación estratégica 360 grados para la empresa Sibule Asesores Legales de la ciudad de Latacunga.

Abstract

Abstract:In order to create a 360-degree Communication Plan for the company Sibule Asesores Legales in Latacunga, this research work was carried out that lasted one year and seeks to improve its position in the city. Sibule Asesores Legales is a company that provides business legal advice in Quito and Latacunga. Due to issues related to the health emergency, planning was reduced to Latacunga. The company does not have a communication department, nor a person in charge of this area. It has a website, a Facebook page and a Twitter page. For the analysis prior to the preparation of the Communication Plan, a study of the website and social networks was carried out in the period 2017-2020 (January-March). In this process, through direct observation and the semi-structured interview, it was possible to establish that the communicational issue has been relegated in the company. This leads to the conclusion that, if there is no adequate management with a communication plan, the company cannot be positioned and the actions are insufficient to achieve effective communication.