Plan de comunicación estratégica para la empresa Metroseguros S A

Abstract

Abstract: The present research work has the purpose of designing a strategic communication plan for Metroseguros, an insurance intermediary company. A solution is proposed in which strategies and actions are integrated from the digital and traditional perspective. The objective is to increase the number of clients, using innovative mechanisms to contact users of social networks and other tools offered by the Internet. The communication actions that are proposed were designed after analyzing the communication practices used by the company and the management carried out by the competition in this matter. Once the internal and external diagnosis has been made, several initiatives aimed at strategic communication planning are proposed and a concrete proposal is made for its execution.