Comunicación 2.0 en las principales empresas del sector industrial del Ecuador

Abstract

Abstract: The research carried out had the objective of analyzing the strategic communication The research carried out had the objective of analyzing the strategic communication management 2.0 developed by the main companies in the industrial sector of Ecuador.For the analysis, we worked with 10 companies, in order to analyze social media. Consequently, the level of growth, engagement, presence and impact in the environment was established with the use of the technological tool FanPage Karma. The results show that the Oriental and Bioalimentar companies have communicative effectiveness on the website, while the Ingenio San Carlos has greater efficiency in the communication strategy applied on Facebook and Twitter.Therefore, it is evident that in these companies strategic communicative value is produced in view of the fact that they maintain interaction with the various users. Furthermore, they acquire knowledge about their interests with reference to the services and products they offer, without having to invest too much. So communication 2.0 is an elementary tool that allows us to know the aspects that must be improved to optimize results.