El perfil del comunicador gubernamental y su incidencia en la gestión de crisis

Abstract

Abstract: This research discusses the importance of the government communicator and its role in crisis situations, managing the right information, strategies and channels to reach audiences.The main objective is to know the appropriate profile of the communicator within public institutions and their impact on crisis situations; journalists' opinion on the handling of information around critical situation which have been exposed by public bodies in the city of Loja. To this end, the quantitative andqualitative method was proposed, based on surveys of communicators of government entities and semi-structured interviews with journalists; in the end they will be checked with the purpose of knowing if the management carried out was successful.Through the results obtained, it is determined that the government communicator should be trained to carry out timely strategies that counteract the impact of crisis, also have skills and competencies to enable it to meet the objectives of the institution, because the purpose of every government is to make good political communication and meet the needs of citizens.