Propuesta de relanzamiento de comunicación digital para Re-Emprende Programa de Reactivación Económica, a partir de la situación comunicacional de la organización en 2019

Abstract

Abstract: Communication is an important factor for all kinds of companies, it is the transversal system that collaborates to the growth of the institution and to the achievement of the objectives set by the organization. An institution that plans its communication from the outset has more opportunities to position itself, build ties and relationships with its audiences, report on its work and, in the case of an NGO, is useful for accountability. This degree work focuses on digital and strategic communication, proposes a plan to relaunch digital communication for Re-Emprende that has worked with entrepreneurs affected by the 2016 earthquake and with the associations of producers of Esmeraldas and Manabí for the creation of production chains. This initiative is based from the audit of Re-Emprende's digital media, website and social networks, with which the organization maintained communication from the beginning. The errors detected seek to be corrected in the relaunch proposal that aims to make the organization visible, increase visits to the website and add followers on social networks.