Plan de comunicación estratégico integral 360 para la empresa Andes Cables de la ciudad de Santo Domingo

Abstract

Abstract:Strategic communication is one of the essential instruments of companies, with the communications management area being a fundamental pillar for the achievement of objectives, which after being determined, lead to the application of correct strategies and tactics that will allow achieving the visibility of the company. company, create value, and enhance relationships with its audiences on which it depends for its development. Andes Cables, an Ecuadorian company based in Santo Domingo, was the subject of study in the communicational field since, through observation, shortcomings were identified in its presence at the digital level. Through the methodology of survey, observation sheet and SEO analysis, it was possible to identify its low presence at the website level and in social networks, having a low reach of its target market. These findings were the basis for the development of particular strategies focused on building the ideal buyer persona targeted by Andes Cables, prioritizing the use of the most effective digital platforms for the company, personalizing content and proposing improvements to its website, so that your communication reach is improved.