Estrategias gerenciales para generar ventaja competitiva en las compañías de taxis Tenor Loja, Andina Sur, Discataxi SA, en el año 2019 - 2020

Abstract

Abstract: This research work is carried out under the need to understand the processes applied by the managers of the taxi companies Tenor Loja, Andina Sur and Discataxi, these companies have the peculiarity of working under an operational union and manage the same customer base and customer service personnel. The research is descriptive and the technique used is bibliographic-documentary review, an organizational diagnosis was made continuing with a PEST analysis as well as a FODA matrix. With the adaptation of an instrument, information could be collected online from managers, shareholders and clients, where it was possible to show that shareholders present great support and confidence in the strategic management implemented by managers, also, there is a good development of training plans on relevant topics such as traffic laws, biosecurity and customer service , however, customer feedback deserves to look for new alternatives to increase customer satisfaction, with the above it shows a feasibility to design and develop seven management strategies.