Propuesta de modelo de gestión de responsabilidad social empresarial en la Cooperativa Atuntaqui de la ciudad de Ibarra en el año 2018

Abstract

Abstract: The present investigation relates the context of Corporate Social Responsibility that is inherent to any institution that is related to different audiences; with the Governance of the Atuntaqui Cooperative, recognized for its work in providing loans, credits and investments, with broad coverage and a socially responsible investment approach. This project proposes a "Business Social Responsibility Management Model", which proposes solutions to the main weaknesses detected at the internal and external level of this firm, by applying some indicators derived from the ETHOS Questionnaire to workers, partners and managers, whose analysis defines the action variables to establish the proposal for continuous improvement. This study will make it possible to potentiate the usual functions of the company, based on parameters of contribution to its relationship environments such as equity, tolerance, gender equality and preservation of the environment; In addition, its mission, vision and policies are adapted within the context of Social Responsibility, aspects of a flexible nature that are expected to appear as a significant contribution to the work of the company at its levels of governance and production.