Evaluación y medición de la comunicación interna de la empresa Fraissl Gestora Empresarial Cía. Ltda., periodo 2019-2020

Abstract

Abstract:The research project corresponds to the presentation of the company, the knowledge of the history and trajectory of Fraissl Gestora Empresarial CÍA. LTDA in Ecuador, its corporate purpose, the services it provides, the clients it serves and above all its institutional structure in order to be clear about the type of company to which the proposed research is going to be applied. In addition, it deals with the importance of communication and reviews the Communication Management Bridge model, where the measurement and evaluation of internal strategic communication is analyzed. Additionally, it shows the jobof a more specific study on internal communication to make the respective decisions and the Communication Plan as a proposal that will improve the internal and external communication of the company. Finally, the conclusions and recommendations are presented, based on the results obtained from the research carried out, which reflect that certain weaknesses were found in the internal communication processes and it is necessary to follow certain suggestions that are raised in this job.