Los chatbot en la gestión de la comunicación de las organizaciones de Ecuador. Caso de estudio universidades del Ecuador

Abstract

Abstract: Chatbots are systems that are attached to the online communication different audiences can interact through audio text, afterwards information was entered to a system, so that they act under artificial intelligence. This research work aims to discover the communication management of the universities of Ecuador who have in their possession or have created this kind of communication resource, the difficulties they have had in their implementation, the tools that have been used, broadcast platforms, as well as its usefulness and interactivity with users, and target audiences during 2020. This Research has been supported by the qualitative research method; techniques and tools have been applied to achieve the objectives that have been set, as well as, propose recommendations to future institutions and these serve as support and can be taken into consideration by implementing this technological tool in their communication processes with their audiences.