Diseño de estrategias socialmente responsables basadas en la norma ISO 26000 para el mercado de Guamaní, ciudad de Quito, 2020.

Abstract

Abstract:The Guamaní Market represented by the collaborators is aware of the need need and benefits that a socially responsible conduct brings, the study of "Design of socially responsible strategies based on the ISO 26000 standard for the market of Guamaní, city of Quito, was carried out. 2020 that will contribute with specific guidelines to integrate a new variable to administrative management based on social responsibility. The methodology used was descriptive as it was a qualitative analysis of the object of study, with a sample of 152 people who work in the organization. It was possible to analyze the seven fundamental matters of Social Responsibility that will allow the application of the ISO 26000 Standard in the Guamaní market: the governance of the organization, human rights, labor practices, environment, fair operating practices, consumer affairs, active participation and community development. The application of the standard has a competitive advantage to improve image and reputation, attract and retain employees and improve communication and relationships in the organization.