Implementar estrategias de comunicación para Business and Quality System Quito, potenciando el uso d

Abstract

Abstract:This research analyzes communication, the technological evolution that forces companies to become smart organizations, to remain competitive in the market, otherwise they tend to disappear. In this area, the situational diagnosis of Business and Quality System is deepened, to later establish digital tools that enable the optimization of their communication activities and contribute to their sales, positioning. The objective is to implement communication strategies, promoting the appropriate use of innovative digital tools to increase their efficiency. The problem is the accelerated development of the technologies, not having the ideal digital tools, in addition to making online sales directly and not in the indirect way that will be very useful to offer promotions and services, obtaining a competitive advantage. Strategies to use are the analysis of the qualitative method, direct observation, content plan, social networks to spread strategic communication to your clients. The indirect implementation of sales will increase the information and communication with new clients, in addition to applying innovative tools, you can obtain increased sales on your website.