Percepción de los actores locales del sistema de indicadores turísticos para la gestión del destino. Estudio de caso Loja

Abstract

Abstract:Tourism indicator systems are tools that allow knowing the real situation of destinations and constitute a reference to promote public policies focused on sustainable development. In destination management, the indicator system helps direct and indirect actors in decisionmaking. In this context, we present the research done in the city of Loja-Ecuador, whose objective is to analyze the perception that local actors have on the tourism indicator system for its management. To achieve this aim, a panel of experts was held taking into account the tourist actors, representatives of public and private institutions in the sector. A questionnaire to collect information was used based on three aspects: the system of indicators, multisectoral organization and associativity. To sum up, there are positives perceptions of the actors related to the indicators system in the destination to establish strategies and improve management. In addition, the actors state that an organizational structure of the sector will contribute to the strengthening of companies, to local development and will bring them business and business-to-business profits.